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Deputy General Manager - Marketing & Communications

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Date: 27-Dec-2021

Location: Bangalore, India

Company: Tata Communications

Job Family Descriptor

Global Product Marketing-Security/MSS

Broad outline of the Role

 

Tata Communications is on a journey to become a true digital infrastucture enabler in the market with the extensive portfolio of services across connectivity, collaboration, cloud, security and mobility. Tata Communications operates across key

Tata Communications is on a journey to become a true digital infrastucture enabler in the market with the extensive portfolio of services across connectivity, collaboration, cloud, security and mobility. Tata Communications operates across key geographies globally with specific focus on India, APAC, Europe, North Americas and Middle East.

Purpose - Broad objective of the role

Lead the business and market intelligence portfolio with the objective of implementing a uniform segmentation framework and GTM, supporting Business Leadership with key business insights and market intelligence.

Operating Network - Key External

Research Organisations, Consulting Companies, Database Agencies, Customers

Operating Network - Key Internal

Sales teams, Product Marketing team, Regional Mktg teams, Business Operations, Sales Governance, Service Delivery

Size and Scope of Role - Financial

Annual Marketing Budget directly managed as well influenced through joint ownership with other marketing teams
Leverage MDF from technology partners
Net Revenue, Sourced Demand and Accelerating Pipeline targets as per annual operating plan

Size and Scope of Role - No. of direct reports

2 Direct Reportees

Size and Scope of Role - Total team size

Size and Scope of Role - Other size parameters

Global role, required to interact and build relationships across range of functions and product management within Tata Communications. This is a highly complex role that operates at a senior level both inside and outside of Tata Communications.

Minimum qualification & experience

MBA graduate with an engineering degree and 12 years of experience in telecommunications / technology and with a wide cross-functional experience. Preferable experience in Product Management, Strategy, Biz Dev. Experience managing people and working at C Level.
Deep understanding of products and solutions that Tata Communications has to offer.

Other knowledge/skills

Key Responsibilities

Solutions Marketing

Define solutions that appeal to different markets. Define Ideal customer profile and build solution collateral mapped to it. Work jointly with product managment to create solution promotion plans. Build sales plays, sales tools, maturity models and demand generation assets. Develop integrated marketing plan that delivers on the order book targets across segments and product portfolio

GTM planning, Sales enablement and Technology Partner engagement

Plan and recomend on market segmentation by route to market, sales enablement and readiness content. Integrate marketing and sales campaigns design
Build joint value propositions with technology partners and enable MDF generation and execution on it.

Analyst engagement

Work with industry analysts to ensure outside in market insights as well as appropriate positioning of the portfolio and solutions within the analyst community. Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with product team.

Technical Competencies

Knowledge / Skills

Communication Skills


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