Senior Product Marketing Manager

Broad outline of the Role

This is a strategic role responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales, Product and Marketing teams for the Managed Security Services portfolio. This role will drive synthesizing market inputs, customer and competitive insights for enabling the target revenues for the business. As the positioning gets build, this role will work closely with sales and product teams to design, Implement and execute Tata Communications global Go-To-Market (GTM) strategy, by collaborating with other products and services meant to address a specific digital transformation scenario or theme. 

Purpose - Broad objective of the role

This is a strategic role responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales, Product and Marketing teams for the Managed Security Services portfolio. This role will drive synthesizing market inputs, customer and competitive insights for enabling the target revenues for the business. As the positioning gets build, this role will work closely with sales and product teams to design, Implement and execute Tata Communications global Go-To-Market (GTM) strategy, by collaborating with other products and services meant to address a specific digital transformation scenario or theme. 

Operating Network - Key External

Industry Analysts, Customers, market influencers, Technology Partners with whom we have joint product offerings, Advertising and Communication Agencies

Operating Network - Key Internal

Product, Sales, Strategy, Service Delivery, Service Assurance and other sub functions within Marketing and Corporate Communications 

Size and Scope of Role - No. of direct reports

IC Role

Size and Scope of Role - Other size parameters

Global role, required to interact and build relationships across range of functions and product management within Tata Communications.  

Key Responsibilities

Planning of integrated marketing strategy, portfolio strategy, GTM, integration with the organizational goals on market awareness and consideration 

Create and execute portfolio and product positioning that is decisive, competitive and relevant across the different portfolios during their launch as well as in the product life cycle. Leverage customer intent, market insights and competitive intel to develop clear and differentiated value propositions for products and the network services portfolio. Build use cases which relates customers business problems or opportunities to solutions from our product portfolio. Convert product propositions into stories which customers can relate to and customer facing personnel can easily convey. This should drive product’s market success through differentiation of the product by ensuring that it always stays in line with customer's needs and market trends 

Define solutions that appeal to different markets. Define Ideal customer profile and build solution collateral mapped to it. Work jointly with product management to create solution promotion plans. Build sales plays, sales tools, maturity models and demand generation assets. Develop integrated marketing plan that delivers on the order book targets across segments and product portfolio 

Plan and recommend on market segmentation by route to market, sales enablement and readiness content. Integrate marketing and sales campaigns design Build joint value propositions with technology partners and enable MDF generation and  execution on it. 

Work with industry analysts to ensure outside in market insights as well as appropriate positioning of the portfolio and solutions within the analyst community. Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with product team. 

Minimum qualification & experience

MBA graduate with an engineering degree. 7 to 10 years product marketing experience in cybersecurity products or cybersecurity services. Experience managing people and working at C Level. 

Deep understanding of cybersecurity market, trends, competition, experience working with analysts.  

Other knowledge/skills

Leadership Skills, Market strategist, Communication skills, Influencing skills Knowledge of cybersecurity mega trends, key vendors and market drivers, understanding of fundamental cybersecurity products and services and underlying technology principles, deep knowledge of commercial models and sales practice, demand gen processes, automation and digital, understanding of new and emerging platforms; strong stakeholder relationship, communication and networking skills, corporate strategy, business planning 

Technical Competencies

Knowledge / Skills