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Manager - Marketing & Communications - 23001

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Date: 09-Jan-2021

Location: Mumbai, India

Company: Tata Communications

Job Family Descriptor
This group of positions is responsible for the marketing and corporate communications activities which include developing and driving a marketing and communication strategy, developing digital marketing plans (cross selling, op-selling etc.) to support business strategies, developing a roadmap for analyst relations and sharing of marketing insights with top mgmt. for presenting in various forums; Define and evolve partner enablement program. Conduct product marketing activities include advertising/ brand marketing, sales promotion, communication messaging, PR exhibits and trade exhibitions to create strong brand perception of products and service for the product/business. Manage internal marketing media like intranet and extranet; Develop all necessary marketing collateral like presentations, product slicks and Webex for new products and services across all geographies; Manage and maintain relationships with external marketing and event agencies, Develop and assess efficacy of marketing material with relevant business teams. Prepare annual communication plans aligned with Corporate strategy and identify brand positioning across product portfolio. Deliver the communication strategy including aspects such as key messaging, communication channels and target audience. Develop and repackage the BU/product specific communication to maintain consistency with the overall company. Develop the messaging and media presentation. Develop and deliver a coherent media and analyst relations strategy.
Broad outline of the Role
May be an individual contributor or may lead a team through application of deep knowledge of one job area or broad knowledge of several job areas within Marketing and Communications. Operational role, responsible for setting objectives and delivering results that have a significant impact within the context of a wider operational area. Identifies problems and updates or modifies working methods in own role without the benefit of defined procedures. May Provide first level of supervisory management to a work team that includes professional roles. May also supervise technical and administrative staff. Typically has no budget responsibility. Work-group/team focus. Education: Graduate; Business Management degree with a specialization in marketing preferred Experience: 4-7 years
Purpose - Broad objective of the role
Operating Network - Key External
Operating Network - Key Internal
Size and Scope of Role - Financial
Size and Scope of Role - No. of direct reports
Size and Scope of Role - Total team size
Size and Scope of Role - Other size parameters
Minimum qualification & experience
Other knowledge/skills
Key Responsibilities
Technical Competencies
Knowledge / Skills
Communication Skills


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