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Manager - Marketing & Communications

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Date: 28-Dec-2021

Location: Mumbai, India

Company: Tata Communications

Job Family Descriptor



Broad outline of the Role

Purpose - Broad objective of the role

Purpose Of Role:

Your role will be to orchestrate and lead the creation of highly interactive and engaging content for the newly introduced virtual and in-person experience centre throughout the year. The intent is to create a unique positioning of Tata Communications in the minds of the visitors, demonstrate our capabilities in an innovative manner and create synergistic conversations with customers which are larger than point product sale pitches.

Operating Network - Key External

Operating Network - Key Internal

Size and Scope of Role - Financial

Size and Scope of Role - No. of direct reports

Size and Scope of Role - Total team size

Size and Scope of Role - Other size parameters

Scope of Role:

Keeping in mind the strategic nature of this project, your role will entail building strong partnerships with a large cross section of Tata Communications employees like product management, product marketing, solution architects and sales to plan for highly relevant customer content and produce this content in highly interactive and engaging formats through a strong group of partners.

Minimum qualification & experience

Other knowledge/skills

  1. Strong love and understanding of technology
  2. A mandatory 5 to 7 years of experience in B2B marketing
  3. Category (Information and Communication Technology) experience is a must. Experience Centre knowledge is a plus
  4. Post graduate degrees and diplomas are a plus but not mandatory
  5. The candidate should have experience in interfacing with cross functional teams
  6. Should be experienced in managing creative agencies and technology partners. This should also include budget management and managing accounts payable for partners
  7. The candidate should have excellent communication skills
  8. Should be adept in strategic thinking and should possess a problem-solving attitude

Key Responsibilities

You need to have a deep understanding of the Information and Communication Technology industry to help you understand Tata Communications’ platforms and solutions and stay updated of new product and service launches

  1. Maintain a constant connect with Product Management and Product Marketing Single Points of Contacts (SPOCs) to plan and refresh content for both experience centres
  2. Manage a set of partners who have content creation and digital design capabilities to create immersive content
  3. Coordinate with the customer-facing staff and based on the inputs shared by them, create customer journeys for their visitors. Handhold and enable them to ensure presentation of a successful journey
  4. Track the performance of the content based on view completion and relevancy which can be detected through Analytics and other feedback mechanisms. Use these observations to infer improvements that can be made to the content monthly
  5. Keep track of cutting-edge immersive technologies that can be used for both experience centres
  6. Keep track of digital platforms that provide similar such experiences on a monthly basis and build in these best practises into our offering
  7. Promote the experience centres to internal audience by working closely with internal enablement teams
  8. Ensure all touch points for the experience centres – internal as well as customer facing are updated on a regular basis with amendments we make to process or workflow

Technical Competencies

Knowledge / Skills

Communication Skills

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