Asst. Manager - Marketing & Comunications (Digital Marketing) - B3201_1

Objective of the role

Key Responsibilities

• Analyse, gather, collate user data from Google Analytics, Google Search Console, Factors.ai and share data and insights to the team for strategic value.
• Leverage data from Marketo and Salesforce to stitch an end-to-end funnel view at a region, campaign and account level
• Reporting key metrics/KPIs to teams and functions across the organisation.
• Maintain regular cadence of the KPIs/metrics for use by the digital marketing team.
• Collaborate with the team to understand business use cases and fuel their solutions with relevant data.

Technical Competencies

• Logical mind-set, a strong aptitude for technology and can quickly adapt to and utilize various marketing tools and software.

• Ability to understand and comprehend large volume of data and draw actionable insights from it.
• Hands-on with data analysis tools and functions on MS Excel.
• Knowledge of B2B user journey and digital marketing.
• Good to have experience/basic understanding of tools/platforms – Google Analytics, Google Search Console, looker studio or any other web analytics platform.

Minimum qualification & experience

Minimum Qualification: Fulltime Graduation

Years of Experience: 3-5 relevant years of experience.

Preferred Certifications: Data analytics or Advanced Digital Marketing.